From free flowing to linear forms, it depicts the journey from nature and humanity to modern technology and new ventures of the unknown. Bringing in forms of fluidity with modernity, a metaphor for the UAE – A country deep-rooted in their cultures and traditions while constantly evolving to new heights.

The UAE is keen to expand its science and technology sector to transform the country into more of a knowledge-based economy. Instilling a culture based on discovery and exploration. Empowering the dreamers and thinkers, giving them a platform to blossom where the sky is not the limit. A space for boundless ambition and where dreams come true.

It all started with the idea of hope. We were so inspired by the feat, we looked for a way to channelize all those feelings into design. A bout of furious brainstorming and sketching resulted in “the series of hope” and started off the collection with this rug as the first product.

While considering the concept of hope and how to convey such an emotion, we curated certain moods, colors, and textures to portray hope.

The organic forms that represent life and all its multitudes, grab almost like a hand onto the extended finger of technology, innovation, and ambition represented by the orbiter’s wings as it wanders the outer space, the final frontier of technology and science.

In the context of hope, a conscious effort has been made to make the rug sustainable yet luxurious. With approximately 15% of recycled PET yarns, 25% Viscose, and 60% wool, the carpet is handmade by a reputed production house in India. The Rug shall be launched under the UAE Designers Exhibition for Dubai Design Week 2021. 

Making rugs out of recycled PET yarn is an innovative, sustainable method of reducing the impact of plastic bottles on the environment and reusing them in an advantageous way. With 75% less CO2 emissions than virgin polyester. A 100% sustainable material that gives you the luxurious look and feel of wool with no synthetic coating.